About Us

Unsalted – No Sharks Gear is a line of products designed to celebrate the lake you love, with customizable everyday tees, tanks, hats, sweatshirts and more. Our products creatively salute the fresh water, sweet life our lakes offer in a variety of styles and colors. We are apparel with purpose, our products are designed to inspire a conscious movement focused on clean water everywhere.

By supporting Unsalted – No Sharks Gear, you wear your lake pride while giving back to the cause that unites us all: water

Our Mission

It all started with our parent organization, Mindful Cloth and Press, which was created to inspire a conscious movement focused on clean water everywhere. Ten percent of our profits are donated to clean water charities that are voted on annually by our customers and retail partners. Subscribe below for more details on the process and to sign up for the newsletter below to make sure you are notified when voting begins!


Follow Us

Check us out on Instagram @unsaltednosharks

Follow us on Facebook at facebook.com/unsaltednosharks

Show us how you rep the lake you love by sharing your photos! Be sure to use our hashtag #GETUNSALTED

Wholesale Opportunities

Are you a retail store owner in a town where the locals are obsessed with the lake? (Does any other type of lake town exist?) No Sharks Gear is currently representing lakes with custom apparel in 19 locations and growing! Visit our Collections page to see where we currently sell and click the button below to apply to sell No Sharks Gear wholesale.


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